CLS

Enhancing a brand for the world's largest FX settlement business

Launched in 2002, CLS Group is the world's largest multi-currency cash settlement system for foreign exchange trades, settling between $4.5-$5 trillion every day.

CLS operates from offices in London, New York and Tokyo and settles across 17 currencies.

Brandex was initially appointed in 2012 to develop the CLS brand and design a new concept for the look and feel of its imagery.

The concept uses clocks from around the world, reflecting the importance of time zones to CLS and focuses on the speed with which transactions are settled.

We researched the world's most innovative clocks throughout history and used the salient values of those clocks to reflect the key characteristics of CLS as a business.

quote I have worked with Brand Experience over the past six years. They have provided me with branding expertise and delivered across digital, direct, brochureware and exhibition materials. I use them because of their creativity and their focus on delivery."
Head of Communications

In addition to the new concept appearing on the company's website, we developed the new brand style and have produced corporate collateral, Report & Accounts, exhibition stands together with other related marketing collateral as well as development of a 10-year anniversary brand style.

We also developed collateral in multiple languages including Mandarin and Japanese.

 

Annual report and accounts

Corporate brochure in Mandarin

Advertising campaign


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