We were asked by long-term client EV to help it re-energise its brand and digital offering in the face of an increasing competitive marketplace.
Founded in 1999, EV is an oilfield services company, with 26 locations worldwide, specialising in well diagnosis through downhole video and integrated sensors.
EV’s vision is to be the global market leader and as part of this it needed to refresh its corporate identity and reposition the company within the emerging competition.
Using a combination of brand workshops, interviews, team surveys and external research, Brandex compiled a view of the EV brand and marketplace.
We spent time exploring the sentiment within the business around what EV promises to deliver to clients, every time – a mantra for EV.
A new corporate identity suite was developed from master logo through to how it would appear on digital platforms and brochures, workwear and company buildings and vehicles.
Messaging was refined to help communicate the essence of EV’s business in simple terms and a major project dissected the user experience on the existing website to rebuild it to be more customer-centric in the new version.
This was a major project for Brandex, taking 12 months, and using many of the skills across the Brandex group of companies.
EV launched its new brand and website in November 2018 at ADIPEC, one of the premier oil and gas shows in the Middle East.
“The standard of visual information that we deliver direct to the well site – in an instant – is game-changing. Our customers, globally, tell us what a difference our people, products and services make to their ability to operate effectively. Our new brand and refreshed website now matches our customers’ perceptions and communicates our continued commitment to lead the market in downhole visual diagnostics and analytics. We are the Downhole Visual Analytics Company”."Fraser Louden EV CEO