Corporate & Brand Identity
Corporate Identity
Corporate & Brand Identity
Graphic Design
Advertising
Exhibitions & POS
Signage
Direct Mail & CRM
Web Design
Web Development
Email Marketing
Pay Per Click
SEO
Social Networks
A strong, relevant and creatively engaging corporate or brand identity
is the critical foundation of any successful brand development programme.
The corporate identity should encapsulate an organisation’s brand values, personality and ambitions, to become a strong symbol that represents them. We work closely with our clients to understand their industry, competitors and target markets to ensure we deliver an on-brand corporate identity that is engaging for their audiences. This insight informs our decision on logotype design and core visual assets for the organisation, resulting in an identity that truly reflects the character of their ethos and unique characteristics.
We also develop comprehensive brand and product implementation guidelines, to ensure that consistency of the corporate identity is maintained, which is a critical factor of the brand identity programme.
Our approach to guideline production is integrated, to ensure the corporate identity works across the full gamut of media applications, regardless of who is creating the communications.
Case Study
Screen East
Screen East is the regional screen agency for the East
of England funded by the East of England Development
Agency (EEDA) and the UK Film Council for whom they
allocate Lottery Funding.We developed a new corporate identity for Screen East,
we also created several sub brands for them including
Games Eden for the Computer Games industry and
TV Eden for the TV industry.We then deployed the identity across all their
marketing literature, website and event collateral.
Now read about our Graphic Design or see our industry sector knowledge and portfolio