We have a wealth of experience producing high quality HTML email solutions that deliver for both customer acquisition and retention.

Several important factors to consider when producing an email campaign:

Segmentation
Is an effective way of targeting individual groups of customers or consumers. A 'blanket broadcast' approach to email seldom works and a solid database structure will allow you to collect relevant information that will enable you to target your activity to various groups within your audience.

Deliverability
All our emails are designed and built to the very highest industry standards and we test them against the leading ISPs and Outlook as a matter of course. Managing your 'email reputation' score used by ISPs is essential and there are several factors we look at to protect our client's reputation.

  • Use appropriate authentication
  • Ensure the email list is clean
  • Monitor emails regularly and track KPIs

Measurement of email
Comprehensive tracking is used to obtain a single view of each customer across multiple touch-points. Gaining a solid understanding of customer behaviour is essential and will allow you to build ongoing relationships based on user preferences and interaction.