Danfoss Power Solutions is a world-class provider of mobile hydraulics for the construction, agriculture and other off-highway vehicle markets. It is a segment of the Danfoss Group, a leading infrastructure engineering company, employing over 28,000 around the world.
Danfoss acquired a company called Artemis who had been pioneering hydraulics development using digital displacement technology and we were appointed to develop the logo and brand and build a value proposition to take the product to a global marketplace.
The proposition had to reach a complex audience, with a wide varience in client personas across multiple sectors in different geographies. It needed to be flexible, whilst retaining core values.
We developed a typographic led solution enabling us to get across multiple messages in a simple instantly understandable form.
The concept was used across digital and print advertising, sales collateral, experiential exhibition placement and a dedicated website.
We designed and developed the website, produced an interactive kiosk presentation for exhibitions and created an ongoing social media strategy.
Brand templates, including advertising templates were also produced for the internal marketing team to use going forward.
