Mosaic Insurance is a next-generation global specialty insurer, known for its worldwide reach and unique model of employee ownership. Every Mosaic colleague is a shareholder from day one, reinforcing a culture of empowerment, collaboration, and ambition.
From the outset, Mosaic has prioritised brand as a commercial strategy, recognising that culture and colleagues are its most powerful assets. The challenge was how to convey that message to market audiences in a way that felt authentic, innovative, and bold.
Together, we developed The Elevator Pitch: a six-week video campaign. The vision was simple but striking: to put Mosaic’s people front and centre, telling their own stories in their own words, while elevating the brand in the literal and metaphorical sense.
We filmed a series of short videos in one of Lloyd’s of London’s iconic elevators, each featuring a different Mosaic underwriter.
The creative concept was designed to highlight Mosaic’s people in an authentic, memorable way while subtly reinforcing the brand’s upward trajectory.
The video series was supported by a six-week paid LinkedIn campaign targeting brokers in London, the US, and Bermuda.
Teaser snippets and static ads were released first to generate intrigue, followed by the full campaign assets.
This was complemented by two bespoke landing pages; an initial teaser page the campaign to build to build suspense, and a second showcasing the individual videos alongside their key message, ensuring traffic could be captured and directed through to Mosaic’s website.
Overall, the campaign exceeded benchmarks for both engagement and click-through rates, demonstrating that the creative approach resonated with target audiences and successfully elevated Mosaic’s brand awareness.
Its success was underscored by the Elevator Pitch campaign being shortlisted for an Insider Honors award.