Sompo is one of Japan’s largest and most respected insurance groups, operating globally across property, casualty, specialty insurance and reinsurance. In North America, Sompo serves a broad client base—from small enterprises to multinational corporations—across sectors such as construction, energy, manufacturing, real estate, technology, and transportation.

With a comprehensive portfolio and a growing footprint in the U.S. and Canada, Sompo sought a brand partner capable of elevating their visibility, strengthening perception, and supporting market expansion across the region.

Our role was to help them stand out in highly competitive insurance markets by delivering strategic, high-impact brand campaigns that would increase awareness among brokers, risk professionals, and key decision-makers.

Raising Sompo’s profile at RIMS, Atlanta

Sompo appointed us to elevate their brand presence at the RIMS Risk Conference in Atlanta—one of the industry’s most influential gatherings. Our goal was to ensure the brand was highly visible to risk professionals, brokers, and senior decision-makers throughout the event.

We developed a high-impact, above-the-line advertising campaign that spanned key out-of-home environments, including Atlanta International Airport and prominent downtown locations surrounding the conference venue. This strategic placement ensured the Sompo brand was front and centre from the moment attendees arrived in the city through to their time at RIMS.