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We're recruiting for a Digital Marketing Manager in Norwich

 

 

Job title: Digital Marketing Manager

Location: Norwich (with hybrid working)

Job type: Permanent, full time.

Salary: £28-£32k per annum depending on experience.

Contact: Please apply in writing, attaching a CV to Emma Osborne, Client Service Director, emma.osborne@brandex.co.uk  and Shelley Hazlewood, Digital Marketing Director, shelley.hazlewood@brandex.co.uk 

Overview:

Brandex is a creative agency specialising in brand and digital marketing with offices in Norwich, Manchester and London. We are looking for a digital marketing manager to join our team based in Norwich. This is a fantastic opportunity for someone with 2+ years of experience in a similar role – ideally agency-side – who is ready to take the next step in their career.

About the role

The Digital Marketing team is responsible for the strategy, creation, management and reporting across a range of B2B projects. Our work spans paid media and organic channels, with a strong focus on LinkedIn and Google Ads. As Digital Marketing Manager, you’ll report to the Digital Marketing Director and work closely with the Client Services, Design, Production and Web Development teams to deliver multi-channel campaigns.

Key Role & Responsibilities:

Campaign planning and execution

  • Work with the digital marketing director to build multi-channel campaign plans from strategic briefs.
  • Support project delivery by creating schedules, tracking progress, and meeting deadlines.
  • Interpret feedback from clients and brief designers.
  • Suggest website optimisation improvements when needed.  
  • Manage campaign budgets, flagging when additional costs are necessary.
  • Upload, manage and optimise multi-channel campaigns
  • Keep the wider team informed on campaign status and performance.
  • Support the digital marketing director and wider client services team on project pitches, proposals and tenders.

LinkedIn marketing (organic and paid)

  • Manage organic LinkedIn campaigns, including writing or briefing posts and coordinating creative assets with design.
  • Create and manage paid LinkedIn campaigns, including audience research, ad creation, testing, and performance tracking.
  • Update key team members on performance

Google Ads

  • Manage Google Ads campaigns (primarily Search, with occasional Display).
  • Conduct keyword research, write ad copy, and ensure best practices.
  • Monitor performance and optimise campaigns when needed.
  • Update key team members on performance.

Reporting

  • Track, analyse and report on campaign performance using LinkedIn Campaign Manager, Google Ads, GA4 and other relevant tools.
  • Prepare regular client reports giving qualitative and quantitative insights on performance, along with any recommendations.

Client communication

  • Build and maintain relationships with new and existing clients, delivering the highest level of customer service possible.
  • Support client services with campaign statuses and updates when necessary.

Skills & experience required:

  • 2+ years of experience in a similar role, preferably within an agency or B2B environment.
  • Interest in or experience in the insurance or insurtech sectors is a strong advantage.
  • Experience in managing multi-channel marketing campaigns, spanning organic social media, paid social media and Google Ads
  • Proven expertise in managing LinkedIn campaigns (organic and paid)
  • Demonstrable success running and optimising Google Ads campaigns (Google certification is a plus).
  • Hands-on experience with tools such as Google Ads, LinkedIn Campaign Manager and Google Analytics.
  • CRM, WordPress, Umbraco or Email Marketing experience is a bonus. 
  • Experience in reporting with an excellent knowledge of GA4.
  • Ability to use Google Tag Manager and set up conversion tracking to measure performance
  • Good knowledge and understanding of the user journey with the ability to make web-related UX optimisation suggestions
  • Ability to communicate key messages concisely with excellent written communication skills
  • Able to proofread to a high standard, with excellent attention to detail

You will also be:

  • Well-organised and able to manage multiple projects at once
  • Able to manage tight deadlines and keep calm under pressure
  • Hands-on, task-focused and delivery-focused
  • Comfortable working as part of a team, with great interpersonal skills
  • Keen to learn, develop, and contribute 
  • Logical, analytical and creative.
  • Process-driven, able to research, analyse and present solutions to problems.
  • You must be up-to-date with best practices in paid media and able to keep up with the ever-changing digital landscape.

3 best things about the job:

  • You’ll be working with a talented and experienced team of people across client service, strategy, creative and production departments
  • You’ll have the opportunity to work across some of the top UK and global brands in financial services and broader sectors
  • You’ll work within a team who are ambitious and open-minded and will have the opportunity to shape the way we work to continually improve our capability and output for our clients

In the first few months, you would have:

  • Familiarised yourself with core processes for project planning, scheduling and reporting
  • Established topline knowledge and understanding of key clients, what they do and their target audience
  • Drafted one or more campaign plans, working with the client service team to scope costings and project timelines
  • Delivered end of month reporting for our core clients

A few of our core benefits:

  • 20 days Annual Leave (+ Bank Holidays) increasing to 25 days after 2 years.
  • Hybrid working – mandatory office day on Thursdays.
  • An additional day off on your birthday.
  • Summer and Christmas parties.
  • Friendly, fun and collaborative working environment.

If you’re a digital marketer eager to grow, learn and develop in a fast-paced agency environment, we’d love to hear from you.