Advantage Go

We began working with leading insurance technology company Advantage Go during 2019.

Since then Brandex has undertaken a number of innovative projects to help support the company’s vision ‘to revolutionise insurance software, enabling insurers and reinsurers to fuse the traditional with digital.’

The project brought together a number of our staff across the Brandex group of companies with Rob Hughes, Managing Director of Brandex Media, playing a key role.

In September 2019, we constructed a campaign which would give Advantage Go a distinctive presence at the Rendez-Vous Conference held in Monte Carlo.

For 63 years, Rendez-Vous has brought together the leading players on the global insurance, re-insurance and brokerage market in addition to a large number of lawyers, banking advisors and journalists. Nearly 3000 people attend each year.

We worked with British Airways to carry Advantage Go advertising on all boarding passes as conference attendees from the UK flew to Nice.

Once in Monte Carlo, delegates could take advantage of a chauffeur driven ride in an Advantage Go branded Range Rover. Parked on Casino Square the vehicle also acted as an eye-catching billboard.

Working in partnership with leading insurance publication The Insurer we enabled Advantage Go executives to be interviewed and we also produced a 16-page takeaway report which contained bespoke editorial.

Following Monte Carlo we again worked with The Insurer to set up an Advantage Go sponsored round table in Bermuda, speaking to executives in the Bermudian insurance market on a number of topics. This lead to another 16-page report.

A State of the Market Survey 2019 appeared during the Autumn and attracted responses from more than 250 leading insurance market figures including many C-suite individuals.

Finally we conceived, filmed and edited a series of video interviews with leading UK insurance figures.

In the first video in the ‘Driving the Market’ series, Marcus Alcock, contributing editor, The Insurer, interviewed Paul Greensmith, AXA XL, CEO UK, on the prime components of Lloyd’s Blueprint One. Further interviews followed with Ian Fantozzi, Group COO, Beazley and Dominick Hoare, Group CUO, Munich Re Syndicate, with more planned in 2020.

You can watch the films in the Content Hub on Advantage Go’s website.

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