East of England Co-op

New brand for the largest independent retailer in the East of England

East of England Co-op is the largest independent retailer in the East that has been making a difference to the region’s economy and communities for over a hundred years.

With over 200 trading outlets in more than 70 towns and villages, covering 2,000 square miles of the eastern region they operate supermarkets, convenience stores, opticians, travel agents and funeral services. 

We were appointed to create a new brand for the group to encapsulate their diversity, product range, ethics and commitment to the communities in which they operate.


quote Brand Experience was a very valuable partner. Their work has helped us to gain vital momentum with how we use digital marketing. They’ve worked really hard to understand the business challenges that we need to meet and always deliver great work for us."
Oli Watts Head of Digital and Internal Communications

We developed brand architecture for the group including sub-brands for their Locally-Sourced products and Annual General Meetings (AGM).

We worked with the Co-op marketing team to develop guidelines for implementing the new brand on the different levels of supermarkets, including conceiving the Co-op daily store brand to provide a new face for their convenience stores across the region.

From Report and Accounts to the AGM to their show stands to shooting films that won them awards, we managed over 200 projects to bring the new brand to life.

Poster campaign

Advertising campaign

Sourced locally brochure

Fairtrade literature

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