Flagship Group

A suite of four websites for Flagship Group

Flagship Group owns and manages over 30,000 homes throughout the East of England and has invested £59 million into their homes.

We have worked with Flagship Group for over five years, designing and developing the group websites. In our latest project we were asked to deliver a new suite of websites as Flagship Homes, Victory Housing and Suffolk Housing rebranded to become Newtide Homes, Victory Homes and Samphire Homes. At the same time we designed and built a new site for Flagship Group.

We managed all aspects of the planning, UX design and prototyping for the sites before commencing the build. We based the development on the Umbraco CMS framework, keeping the sites within the same installation, so that all four sites could be administered with ease. The CMS allows the Flagship communications team to create flexible page layouts and includes new functionality to cater for future content requirements. 

We also integrated a system to process online rent payments for Newtide, Victory and Samphire, as well as the reporting of repairs from tenants, which has had a huge impact on reducing the workload of the call centre.

 As well as the redevelopment of the four websites, launched on the same morning, the housing stock was changing simultaneously, meaning some tenants would need to access a different website for information about their tenancy. We built a sophisticated postcode-checking system for each of the sites, which signposted the tenants to the correct place and we kept this running until the analytics data indicated that everyone was accessing the correct site.

We continue to collaborate with Flagship on other digital projects and really enjoy working with such a progressive and forward-thinking company that is always open to new ideas.

Visit Flagship Group, Newtide Homes, Victory Homes and Samphire Homes


quote The team at Brandex have been fantastic to work with. They are always open to suggestions and understand your specific needs"
Lou Chapman Flagship Communication Business Partner

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