Tokio Marine Kiln was formed in 2014 through the integration of Kiln and Tokio Marine Europe, both long-standing clients of Brand Experience.
Tokio Marine Kiln is a leading international insurance and reinsurance company, providing expertise from 22 cities worldwide to clients in both the Lloyd’s and Company markets.
As part of the rebrand we were asked to redesign and rebuild the company's corporate website. This was a large-scale project as it involved migrating all the best and relevant content from the company's two previous websites, kilngroup.com and tokiomarineeurope.com.
Leading up to the relaunch we also designed and built a microsite to support TMK's empowered expertise campaign, including a teaser video made as part of the communications programme.
The microsite was also supported by a suite of online advertising which was produced in three languages.
The new main website launched in November 2014 and one of the main sections of the site was the ground-breaking blog which Kiln Group had introduced in 2012.